People who buy Town Cars like them; The Town Car is the highest-rated American car in the mid-luxury segment, according to a J.D. Power and Associates customer-satisfaction study; 60 percent of all Town Car customers are repeat buyers. Some 75 percent of limousine and livery fleets are made up of this large American luxury sedan. Yet individuals still account for more than 65 percent of all Town Car sales.
After significant re-engineering for 2003, the Town Car has changed very little. Last year each trim level got a new set of wheels. Changes for 2007 are limited to new paint colors.