Is there a driver anywhere who doesn't recognize the
BMW 3 Series? In the summer of 2005 it may require a double-take, because BMW has launched the first all-new 3 Series models in six years.
The 2006 BMW 325i and 330i sedans comprise the fifth-generation of a car that created a concept, or at least cemented that concept indelibly in the buying public's awareness. For 40 years the 3 Series had delivered a special mix of sporting performance, practicality and European luxury in a compact package. It's the car that defines "sport sedan," and the benchmark every luxury car maker from Acura to Volvo aims at when it develops a sport sedan or a smaller luxury sedan. Above all, the 3 Series is a driver's car: accelerating, turning and stopping with remarkable agility and balance, without seriously compromising comfort or common sense. Finally, the 3 Series has embodied consistent product character and values, defining what has become one of the most respected brands among automobile enthusiasts. Given mixed reviews following the launch of BMW's current 5 and 7 Series sedans, anticipation for the 2006 3 Series might be exceeded only by the potential for disappointment.
As consumers we certainly are not disappointed, but as enthusiast drivers we're pensive about the 2006 325i and 330i sedans. At their core these remain true sport sedans, but their sporting heart is a bit more difficult to find.