If you aren't aware there's a new
Ford Focus on the road, you haven't been paying attention. Ford is making a big deal of the revamping of its small car, the 2005 Focus. The automaker claims it is conducting an advertising blitz like it did on the
F-150pickup truck.
Ads for the Focus have been plastered all over popular shows like "American Idol." They feature the Focus talking and "begging to be driven." The Focus is critically important to Ford, not necessarily in terms of volume and profits, but in that it reels in certain kinds of important customers, notably first-time buyers, first-time Ford buyers, women and minorities.
The Focus is one of the many new or redesigned cars Ford introduces this year, its "year of the car." The Focus has been spruced up outside by a mild facelift, though it takes a sharp eye to distinguish the subtle changes. Designers made more changes on the inside, rendering a more traditional look than before.