We were in Southern California, where automotive observation has achieved post-graduate degree status. On a lengthy drive the following day, everyday folk echoed the shuttle driver's reaction. From blue-haired teens to elderly blue hairs, the response was the same: "What's that?" "A Hyundai." Finnbar O'Neill, president and chief executive officer of Hyundai Motor America, said the Santa Fe recorded a "very high gawk factor" whenever he drove one on Los Angeles freeways. These initial reactions give hope for Hyundai officials as the company launches its first sport-utility in the world's toughest automotive market.
While we didn't gawk, we liked what we saw. And for the most part, we liked how the Santa Fe drove, both on and off paved roads.