New and upgraded competitors in the small SUV class include the Honda CR-V, the Kia Sportage, the new Suzuki Grand Vitara and the Subaru Forester. In the same price range but considerably larger and more rugged is the Nissan Xterra.
The RAV4 is no longer new and there are few changes for 2000, but it's still a head-turner. Toyota's reputation for quality and reliability has continued to make the RAV4 popular despite the increased competition in the segment it helped create.