Instead of figuring how to fit passengers within the conventional three-box sedan profile scaled down to compact proportions, Ford raised the roof for today's taller average heights the elevated the seating height for more effective legroom.
To accentuate this change in concept, Ford employed its New Edge styling (introduced on the Mercury Cougar), which combines arcs with crisp edges. As a result, the Ford Focus stands out from the crowd yet delivers good fuel economy.