1995 Plymouth Neon Base for Sale in Dalton, Georgia

When Chrysler set out to create a dramatic new model with the Neon, it developed a unique marketing approach as well. The standard-setting compact vehicle, which has now been benchmarked by import automakers for its engineering design, paved new ground by marketing two brands under one image - identical cars with only a surname difference.

The goal of the Plymouth/ Dodge Neon was to reach a new and larger group of small-car buyers who were disenchanted with the lack of standard safety features, interior room and, particularly, fun in their vehicles.

To address these and other concerns, the Neon offered a new engine that boasted the most horsepower in its class, the longest wheelbase in the small-car segment, standard dual airbags and side-impact protection. And all this was done at a yer-kiddin' base price of $8975.