Cadillac Offers Free Content Pack For Project Gotham Racing 3

The full range of Cadillac V-Series vehicles - three high performance Cadillacs (CTS-V, STS-V and XLR-V) that accelerate from 0-60 m.p.h. in under five seconds - is now available as a downloadable expansion pack for PGR3. The three Cadillac V-Series cars include the 400 horsepower CTS-V, which in racing form won both the manufacturers' and drivers' championships in the 2005 SPEED World Challenge GT series against the likes of some of the most powerful vehicles in the world; the 443 horsepower XLR-V, which is the quickest and most agile Cadillac ever offered; and the 469 horsepower STS-V, the most powerful production Cadillac ever made.

In addition to the downloadable V-Series vehicles, gamers who perform in the top 100 on the Nrburgring Full F1 Circuit track via Xbox Live with any of the Cadillac V-Series performance cars will achieve Cadillac Elite status, a ranking system that will eventually represent the top echelon of console gamers across multiple gaming titles. The long-term vision of the Cadillac Elite program is to offer elite Xbox Live gamers access to exclusive events, customized downloadable content and potential prizes.

"We're offering constructive content for PGR3 that is desirable inside the gaming community," said Liz Vanzura, Cadillac marketing director. "Gamers will enjoy racing our high-performance V-Series vehicles against some of the world's finest sports cars and Cadillac Elite status will be a highly coveted and valuable level of achievement for players to strive for. It's taking brand integration to another level."

PGR3 is the first game in which the Cadillac Elite recognition can be earned and is unprecedented for the Xbox 360.

"Cadillac is a great Microsoft partner and this downloadable content is perfect for fans of PGR3," said Craig Davison, director, Xbox 360 games marketing. "PGR3 is all about speed and style and the V-Series from Cadillac scores a win in both those areas while giving fans even more reasons to play."

Cadillac's gaming agency Play, a division of Denuo, handled creative concepting and execution with Microsoft and game developer Bizarre Creations. GM Planworks, Leo Burnett, Arc and Speedshape collaborated on this program as well.

About Cadillac
Cadillac is a division of General Motors. General Motors, the world's largest vehicle manufacturer, designs, builds and markets cars and trucks worldwide, and has been the global automotive sales leader since 1931. Cadillac products include the CTS sport sedan, SRX luxury crossover, STS performance luxury sedan, DTS large luxury sedan, XLR luxury roadster, Escalade full-size SUVs (Escalade, Escalade ESV and Escalade EXT) and the high-performance V-Series (CTS-V, STS-V, XLR-V) three cars that go 0-60 in under 5 seconds.