Toby Keith's Hookin' Up and Hangin' Out Tour Presented by Ford

Two bold, all-American legends will team up again as "Built Ford Tough" trucks hook up onstage with one of Hollywood's top entertainers. F-Series will present superstar Toby Keith's much-anticipated "Hookin' Up and Hangin' Out Tour" in the United States which began August 11 in Cleveland, with 60 tour dates planned.

Keith will again headline national and regional Ford Truck ads that will bow this fall. And Ford is also working with the singer-songwriter, actor and entertainer on his newest venture co-starring with Kelly Preston in the Paramount Classics and CMT Films release, Broken Bridges, that hits theaters Sept. 8.

"We're very excited to be working with Toby again this year. There's no better partner for America's Best Selling Trucks than country music's best selling artist," says Todd Eckert Ford Truck Marketing Manager. "Toby Keith definitely personifies Built Ford Tough and, working with him, we capture that in concert videos, ads and music that deeply connect with our customers. This is a great relationship and example of how we plan to reach our customers through our Bold Moves marketing efforts."

This customer focus results from internal company research that indicates country music is one of the top three activities that Ford Truck customers participate in during their free time. These customers also are very highly involved in racing and outdoors activities such as hunting and fishing.

Ford Truck also launched today the new "Hang With Toby" website promotion at www.HangWithToby.com that will combine these customers' shared passion for trucks and Toby Keith. One lucky entrant will win a 2007 Ford F-150 FX4 pickup and the opportunity to meet Toby Keith and appear in an upcoming video. In the Ford Truck tradition of offering once-in-a-lifetime experiences, the winner also will earn a spot in the actual video.