But Endeavor's intended slot between Montero Sport and Montero is thin and tricky. Mitsubishi doesn't dare say the Montero is now facing redundancy, just that Endeavor's overriding goal has been to produce "a vehicle that meets the needs of the U.S. market head on, without the repackaging of a Japanese domestic market product for U.S. tastes." In other words, it may be that Mitsubishi Motors North America created the Endeavor partly to show Mitsubishi Motors Tokyo that it can build, above all else, an SUV with presence.
Next Page