For a while there, Dodge had the hot hand in terms of truck style and function. Then the title went to Chevrolet and GMC for chassis refinement. Then the new Ram one-upped them again. Now, the Ford F-150 is the unquestioned truck leader, with a combination of style, interior decor, powertrain, and car-like ride and handling that the other trucks, including the new Nissan Titan and the Toyota Tundra, can't match.
These trucks reportedly cost $1,000 to $2,000 apiece more to build, but Ford plans to eat that in its aggressive pricing strategy to keep prices as close to the outgoing truck as possible. With 26 variations to choose from, there has to be a new Ford truck for everyone in this exciting new mix.