LONG BEACH, Calif., March 18 /PRNewswire/ -- Creative Productions, an integrated marketing and promotions agency, announced that it received for the second consecutive year ImportCar magazine 2007 Readers' Choice award for smart B2B advertising campaigns targeting independent repair facilities on behalf of Toyota Motor Sales USA. Through three separate AdScope surveys conducted by Babcox Publications, publisher of ImportCar, the Toyota campaigns had one of the highest ad recall scores by its readers.
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"When you work with a premier brand like Toyota, it's important to deliver messaging that sets the standard and is reflective of the respect the brand engenders on the new vehicle sales side," said Deborah Golian Castro, president and CEO of Creative Productions. "Readers connect with these ads because of the human factor. Each campaign, which delivers Genuine Toyota Parts messaging and its overall wholesale parts value proposition, uses imagery in a way that allows people to connect with the message and encourages them to choose Genuine Toyota Parts to keep their customers satisfied."
"We are pleased to be recognized by Babcox Publications and our constituents. It is gratifying that our wholesale customers believe Toyota's messaging is resonating with them in a meaningful way," said Dave Camden, Toyota Motor Service vice president of dealer operations, Toyota customer services. "We appreciate Creative Productions' strategic thinking and creative execution that continues to further our brand recognition in the wholesale parts arena."
"What makes this award unique is that it is a result of our readers' input," said Jeff Stankard, publisher for Babcox. "This award is a reflection of Toyota's brand strength in the independent repair facility market and ad creation excellence."
According to Castro, the purpose of the winning campaigns was to persuade independent repair shops to install Genuine Toyota Parts and Genuine Toyota Remanufactured Parts in their Toyota customers' cars. "Toyota recognizes that customers will continue to buy Toyotas if they have a positive ownership experience, and these ads zero-in on the simple fact that if an owner is not using the dealer for service, they should maintain the vehicle's integrity with the original parts their Toyota was built with."
About Creative Productions
Creative Productions is an award-winning integrated marketing and promotions agency leveraging strategy, creative and technology to build brands, engage and retain customers and drive sales. Through its large scale, multi- tiered solutions designed for online and offline opportunities, Creative Productions delivers measurable results for a variety of programs including customer websites, email marketing, targeted advertising and point of sale materials for clients including Toyota Motor Sales, American Honda, Metrolink and ASICS America. For more information, visit http://www.creativeproductions.com
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