DUSSELDORF, Germany, March 5 /PRNewswire/ -- The emerging connection of personal portable navigation devices to telematics services traditionally provided through embedded vehicle systems will be the focus of a presentation by ATX Vice President Shiva Kalisetty at "Navigation Day @ CeBIT 2008," the world's largest trade fair showcasing digital IT and telecommunications solutions, being held in Hannover, Germany, on Friday, 7, March 2008. ATX is the world's largest independent telematics service provider to the automotive industry.
Kalisetty, who manages expansion of ATX's telematics services from embedded telematics units to other navigation and communications devices, will elaborate on the growing trend by device manufacturers to provide dynamically updated information to their customers and to differentiate their product through more personalized services. These services initially include many of the same location-based services already developed for ATX's embedded vehicle programs, such as roadside assistance, real-time traffic and weather information, fuel prices, event listings, and searches for local, location- based information.
"You will see more of the crossover from in-vehicle systems to mobile navigation devices, because traditional telematics providers offer experience in core business capabilities that are unfamiliar to device manufacturers, such as management of subscriber life-cycle and connectivity processes," Kalisetty predicted. "Partnering with a telematics provider also enables device makers to realize greater economies of scale and specialization, as well as more rapidly launch a program into the market."
ABOUT ATX: Based in Dallas-Fort Worth, Texas, and Dusseldorf, Germany, ATX Group is the world's largest independent provider of telematics services to the automotive industry, serving both North America and Europe. ATX telematics services are designed to provide enhanced safety, security and driving convenience to vehicle owners. These services include location-specific emergency and roadside assistance, automatic collision notification, stolen vehicle recovery, remote diagnostics and real-time traffic and navigation assistance.
ATX also customizes telematics services to help automobile manufacturers and their affiliated dealerships to use telematics data to reduce costs, enhance vehicle servicing, and more closely manage customer relationships. ATX services are provided to vehicle owners through the brand names of its customers -- Mercedes-Benz, BMW, PSA Peugeot Citroen, Maybach, and Rolls-Royce Motor Cars. For more information, visit www.atxg.com.