ATLANTA, March 4 /PRNewswire/ -- Showroom, a four-color, glossy publication, is the result of a first of its kind collaboration between an OEM manufacturer, its dealers and AutoTrader Publishing. The partnership has led to the creation of a General Motors branded hybrid automotive publication for a dealer group.
Showroom exclusively features new Buick, Pontiac and GMC vehicles from 18 dealers in the Kansas City area. The magazine will be given to attendees at the Kansas City Auto Show, which begins on March 5 and attracts approximately 200,000 people.
As an added bonus for new vehicle customers in the Kansas City market, Showroom announces a special General Motors Auto Show incentive on the purchase of select vehicles.
"We are happy to work with AutoTrader Publishing to offer consumers a niche product to increase awareness of our brands and local dealers," said Dave Thompson, Zone Manager BuickPontiacGMC Kansas City/St Louis. "Showroom is an ideal product that unites car shoppers with our great vehicles and dealers."
The magazine supports brand messages, displays dealer inventory, maps dealership locations and provides 800 numbers, so that dealers can monitor the leads they receive from the magazine.
"We are excited to provide this type of new vehicle turnkey, niche product to our GM partners by leveraging our nationwide print, distribution and field staff capabilities," said Bruiser Mann, Director of Sales for AutoTrader Publishing. "Building brand awareness and coming up with innovative ways to increase profitability for our automotive clients is just one example of our commitment to connecting car shoppers with dealers better than anyone else."
About GM
General Motors Corp. , the world's largest automaker, has been the annual global industry sales leader for 77 years. Founded in 1908, GM today employs about 266,000 people around the world. With global headquarters in Detroit, GM manufactures its cars and trucks in 35 countries. In 2007, nearly 9.37 million GM cars and trucks were sold globally under the following brands: Buick, Cadillac, Chevrolet, GMC, GM Daewoo, Holden, HUMMER, Opel, Pontiac, Saab, Saturn, Vauxhall and Wuling. GM's OnStar subsidiary is the industry leader in vehicle safety, security and information services. More information on GM can be found at http://www.gm.com.
About AutoTrader Publishing
AutoTrader Publishing is a leading producer of classified automotive advertising publications. A wholly-owned subsidiary of Atlanta-based Cox Auto Trader, AutoTrader produces 356 automobile and light truck titles for a total distribution of 3.9 million magazines per week. AutoTrader Publishing is also a premier provider of online consumer information garnering 4.2 million unique visitors per month through its companion web site, AutoExtra.com. AutoTrader Publishing and its parent company Cox Auto Trader are wholly-owned subsidiaries of Atlanta-based Cox Enterprises, Inc. one of the nation's leading media companies and providers of automotive services.