OAKDALE, Minn., Aug. 31 /PRNewswire-FirstCall/ -- Imation Corp , a worldwide leader in removable data storage, announced today a record four cars bearing the Memorex brand will compete in three stock car touring series events this weekend as part of its partnership with Chip Ganassi Racing with Felix Sabates (CGRFS).
As the primary sponsor of the No. 41 Memorex Dodge in the NASCAR Busch Series (NBS), Imation has the rare opportunity to feature two Memorex Dodges in five races, beginning with the NBS Camping World 300 on Saturday, Sept. 1, in Fontana, Calif. The Memorex brand also will adorn the No. 40 ARCA car in tonight's ARCA RE/MAX Series race in St. Louis, and the upper-rear quarter panels of the No. 41 Target Dodge in Sunday's Sharp AQUOS 500 in Fontana.
"It's a great opportunity for Memorex to be showcased in two of the three major NASCAR touring series races this weekend," said Frank Russomanno, president and CEO of Imation. "Connecting the number one brand of recordable media with the fastest-growing sport in America is a true win-win. We look forward to seeing the Memorex Dodge pull double duty in several events this season."
Under an agreement with Team Red Bull and CGRFS, emerging NASCAR NEXTEL Cup driver A.J. Allmendinger will pilot the No. 42 Memorex Dodge through the middle of October. CGRFS driver Reed Sorenson will drive the No. 41 Memorex Dodge in Fontana before young racing phenomenon Bryan Clauson takes the wheel for the majority of the NBS season's remaining races.
"We're thrilled to have race fans 'seeing double' as two Memorex cars battle for the checkered flag," said team owner Chip Ganassi. "Chip Ganassi Racing values the relationships with its partners, and it was without hesitation that we wanted Memorex, one of the world's leading brands, to sport a second car in upcoming races."
Clauson's ARCA run in the No. 40 Memorex Dodge at Gateway International Raceway will be broadcast LIVE at 9 p.m. EDT tonight on SPEED (TV). The NBS Camping World 300, featuring the No. 41 and No. 42 Memorex Dodges, is scheduled to start at 10 p.m. EDT, Saturday, Sept. 1, and will broadcast live on ESPN2, MRN radio and Sirius Satellite Radio channel 128. Then, Sunday's NASCAR NEXTEL Cup race, which will include the No. 41 Target Dodge with Memorex on board, is set to go green at 8 p.m. EDT. The race will broadcast live on ESPN, MRN radio and Sirius Satellite Radio channel 128.
Memorex-branded cars featured this weekend include:
Friday: Bryan Clauson -- #40 ARCA car, St. Louis
Saturday: Reed Sorenson -- #41 Busch car, Fontana, Calif.
Saturday: A.J. Allmendinger -- #42 Busch car, Fontana, Calif.
Sunday: Reed Sorenson -- #41 Target/Memorex Dodge, Fontana, Calif.
About Chip Ganassi Racing with Felix Sabates
With 12 wins already in 2007, including the company's best stretch in history with six victories in 30 days, CGRFS continues to add to its tally of 88 trips to victory lane. Chip Ganassi created his own one-car IndyCar team in 1990 and established a partnership with a new sponsor, Target. Today, his teams include two IRL IndyCars, one Indy Pro Series car and along with Felix Sabates he has three cars in the NASCAR NEXTEL Cup Series, two entries in the NASCAR Busch Series and two Daytona Prototypes in the world of Grand American Rolex Sports Car Series racing. Ganassi's IndyCar teams have amassed five Championships and 56 wins since 1994; his NASCAR teams have 12 wins and a Rookie-of-the-Year title; and the Grand American team has won two of the last three Rolex Series Daytona Prototype Championships and are the two-time defending Champions of the Rolex 24 at Daytona. Chip Ganassi Racing operates out of state-of-the-art race shop facilities in Indianapolis, Ind., and Concord, N.C., with a corporate office in Pittsburgh, Pa. For more information log onto http://www.chipganassiracing.com
Is it live or is it Memorex?(R)
Memorex, a portfolio brand of Imation Corp , is the U.S. market-share leader in optical media and media accessories at retail. Since the early 1970s, Memorex has been one of the most widely recognized and respected names in the consumer electronics industry. Today, it is an influential brand in CD and DVD media, optical drives and USB flash drives. For more information on Memorex products, please call 562-653-2800, or visit the Memorex Web site at http://www.memorex.com.
For more information on the #41 Memorex Dodge for the NASCAR Busch series, visit: racing.memorex.com.
About Imation Corp.
Imation Corp. is the only company in the world solely focused on the development, manufacture and supply of removable data storage products spanning the four pillars of magnetic, optical, flash and removable hard disk storage. With more than 50 years of data storage leadership beginning with the development of the world's first computer tape, in 2006 Imation proudly marked its 10th anniversary as an independent company. In addition to the Imation brand, Imation Corp.'s global brand portfolio includes the Memorex brand, one of the most widely recognized names in the consumer electronics industry, famous for the slogan, "Is it live or is it Memorex?" Imation is also the exclusive licensee of the TDK Life on Record brand, one of the world's leading recording media brands. Additional information about Imation and its brands is available at http://www.imation.com or by calling 1-888-466-3456.
Imation, Memorex, the Memorex logo and "Is it live or is it Memorex?" are trademarks of Imation Corp and its subsidiaries. All other trademarks are property of their respective owners.