CHICAGO, Jan. 30 /PRNewswire/ -- Aspen Marketing Services, the nation's largest privately-held marketing services agency, will be unveiling uContact, an advanced automotive customer retention program, at the National Automobile Dealers Association Convention & Expo in Las Vegas on February 3, 2007. Aspen Marketing's uContact is an integrated, multi-channel communications program to help automotive dealers increase customer loyalty, retention and profits.
"Aspen Marketing is thrilled to offer automotive dealers next generation technology to assist in driving sales in the service department and the showroom," said Patrick O'Rahilly, Aspen Marketing President and CEO. "Consistent, timely and personal communication is essential in creating and maintaining customer relationships and Aspen Marketing's customized uContact curriculum allows dealers to showcase their ongoing commitment to customer needs."
Based on a customer's service and sales behavior, uContact provides automotive dealers with the tools to create a personalized relationship via traffic-building direct mail, e-contact e-mail messaging and follow up phone communications. As an automobile owner moves through each lifecycle, uContact messaging progresses with the most relevant communications and offers.
Aspen Marketing is the industry leader in creating results-driven direct mail programs. From the first dealership-focused direct mail piece O'Rahilly created 20 years ago, Aspen Marketing has continued to develop and revolutionize direct mail programs for Fortune 100 companies.
During the National Automobile Dealer's Association Convention & Expo, O'Rahilly will showcase the launch of uContact at Aspen Marketing's booth, #5811N, from February 3 to 6, 2007.
About Aspen Marketing Services
Founded in 1986, Aspen Marketing Services is the fifth largest marketing services firm in the United States. Headquartered in West Chicago, IL, with regional offices in Atlanta, Detroit, Los Angeles, Morristown, NJ, New York City and Tampa and sales offices in Birmingham, Dallas and Phoenix, Aspen has more than 600 employees servicing hundreds of clients across the nation. Aspen offers an extensive array of integrated, best-in-class services including: Direct Marketing, Event Marketing, Consumer Promotion, Public Relations, Interactive, Promotional Products, Strategic Planning and Data Analytics to Fortune 100 clients such as AT&T, Georgia-Pacific, GM, Honeywell, HP, JVC, Kraft Foods, Mutual of Omaha, Motorola and Omaha Steaks.
www.aspenms.com