DETROIT, Jan. 18 /PRNewswire/ -- OSRAM Opto Semiconductors Inc. has been contracted by Ford Motor Company to provide the LED lighting solution for the automaker's newly upgraded interiors using a Ford specified, Ice Blue backlighting color theme.
OSRAM Opto Semiconductors Inc. will be providing Light Emitting Diode (LED) technology that will give a number of future Ford products the same harmonious, Ice Blue interior lighting in instrumentation, radios, climate control and switches. Ice Blue is Ford's newest interior brand color -- a blue hue that will be incorporated into many new vehicles including the 2008 Ford Focus and the 2008 Ford Escape.
In the past decade, OSRAM Opto Semiconductors Inc. has collaborated with Ford to bring distinctive interior lighting into many products. Past programs have included Ford's corporate green LED lighting in the late 1990s and a more sophisticated white interior with satin nickel accents for the Lincoln Navigator, winning OSRAM Opto a 2002 PACE finalist award.
In the past five years, LED technology has become a popular light source among automakers because of its styling flexibility, energy efficiency, unlimited color options and high reliability.
"We are excited to be involved in Ford's efforts to further harmonize the interiors of their vehicles with the latest LED technology," said Tom Shottes, President and CEO, OSRAM Opto Semiconductors Inc. "With advancements in LED lighting, we are confident that this lighting will make positive styling and functionality statements for the brand and its customers."
About OSRAM Opto Semiconductors
OSRAM Opto Semiconductors is a wholly owned subsidiary of OSRAM, one of the world's two leading lighting manufacturers. It offers its customers solutions based on semiconductor technology for lighting, sensor and visualization applications. The company operates sites in Regensburg (Germany), San Jose, Calif. (USA) and Penang (Malaysia). For the fiscal year ending in September 2005, the more than 3,500 employees of OSRAM Opto Semiconductors achieved a sales volume of 452 million euros. For more information, visit www.osram-os.com.
Curt McAllister
John Bailey & Associates, Inc.
(248) 362-4200 ext. 236
cmcallister@baileypr.com
Kate Cleveland
OSRAM Opto Semiconductors
(248) 277-8018
kate.cleveland@osram-os.com
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