2007-01-09 00:00:00.0: Falken Industries Enters Australian Market at InternetAutoGuide.com

Falken Industries Enters Australian Market

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Auto News From January 09, 2007

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Falken Industries Enters Australian Market - Auto News from January 09, 2007

PARIS, France, January 9 /PRNewswire-FirstCall/ -- Falken Industries Ltd -Clean Plus(R) Product Group announced the signing of an Australian Super Distributor for their "Premium" consumer line of auto care products. The agreement, commencing in 2007, guarantees a 5 year minimum purchase of 300,000 EUR ($400,000) annually.

Already present in over a dozen international markets, Clean Plus(R) products will now be available to the untapped Australian consumer. With a population of roughly 20 million, Australia has an economy with a per capita GDP on par with the four dominant West European economies. However, with its steady growth rate of 2.8 %, experts predict Australia to eventually surpass these markets.

"Australia is an ideal market for auto care products due to its seasonal continuity," Helle Mads0, Executive Vice President-Europe, " It allows us to have a year round presence in the market. Additionally, its hemispheric location produces a seasonally inversed climate to those of our European countries, allowing for uninhibited capital flow to the company."

The Super Distributor seemed particularly excited about the Premium line of wet wipe products. Clean Plus(R) Premium line has the largest range of auto care wet wipes, which boast an established reputation for uncontested quality. "With Australia's convenience-seeking culture," he commented, "the wipes will be very popular."

About Falken Industries Ltd:

Falken Industries Ltd. is a leading American manufacturer of innovative wet wipe products with 50,000 square feet production facilities in France. Its core product group is the leading Clean Plus(R) brand of high performance products - www.cleanplus.com

Disclosure:

This press release includes statements that may constitute "forward-looking" statements, usually containing the words "believe", "estimate", "project", "expect" or similar expressions. These statements are made, to the extent relevant, pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. Forward-looking statements inherently involve risks and uncertainties that could cause actual results to differ materially from the forward-looking statements. Factors that would cause or contribute to such differences include, but are not limited to, acceptance of the Company's current and future products and services in the marketplace, the ability of the Company to develop effective new products and receive regulatory approvals of such products, competitive factors, dependence upon third-party vendors, and other risks. By making these forward-looking statements, the Company undertakes no obligation to update these statements for revisions or changes after the date of this release.

    Contact:

    Rishard Lebbe
    Falken Industries Ltd.
    146, rue du Chateau
    Paris 75014 FRANCE
    Tel. +33-(0)1-45-42-19-16
    Email: rlebbe@falkenltd.com

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